Whims Bakery
2025Creator
Overview
Whims Bakery is an artisan bakery specializing in handmade baked goods. The website serves as a digital storefront where customers can browse products, place orders, and learn about the craft behind each creation.
Built with a focus on visual appeal and user experience, the site captures the warmth and artistry of artisan baking while providing a seamless e-commerce experience.
Architecture
Features
Product Catalog: Browse beautifully photographed baked goods with detailed descriptions
Online Ordering: Simple cart and checkout system for placing orders
Custom Orders: Request form for special occasion cakes and custom baked goods
Mobile-First Design: Responsive layout optimized for browsing on any device
About the Baker: Story section highlighting the passion and process behind the bakery
Allergen Information: Clear labeling for dietary restrictions and ingredients
Tech Stack
Frontend
- • React / Next.js
- • TypeScript for type safety
- • Tailwind CSS for styling
- • Responsive image optimization
E-commerce
- • Shopping cart functionality
- • Order management system
- • Payment gateway integration
- • Email notifications
Design
- • Custom photography
- • Brand identity system
- • Warm, inviting color palette
- • Accessibility-focused UI
Performance
- • Fast page loads
- • Image lazy loading
- • Static site generation
- • SEO optimization
Design Philosophy
Visual Storytelling
High-quality food photography takes center stage, showcasing the textures, colors, and craftsmanship of each baked good. The visual design lets the products speak for themselves while providing context and story around the baking process.
Warmth and Accessibility
The color palette and typography evoke the warmth of a neighborhood bakery. The interface is intuitive and welcoming, making it easy for customers of all technical abilities to browse and order.
Craft and Quality
Every design decision reflects the artisan nature of the bakery - from hand-drawn elements to attention to detail in product descriptions. The site conveys that these are not mass-produced goods, but carefully crafted creations.
Development Story
The Whims Bakery website was built to help a small artisan bakery expand its reach beyond local foot traffic. The goal was to create an online presence that captures the quality and care that goes into each handmade product.
Working closely with the baker, we developed a site that balances functionality with storytelling. The product pages don't just list ingredients - they tell the story of how each item is made, the inspiration behind it, and what makes it special.
Performance was critical. Customers browsing from their phones needed fast load times even with high-quality images. We implemented Next.js image optimization and static generation to ensure a smooth experience on any device or connection speed.
Impact
Expanded customer base beyond local neighborhood
Streamlined ordering process, reducing phone inquiries
Increased custom order requests through dedicated request form
Improved brand visibility through shareable product pages